A few weeks ago I got an email from Naomi Dunford. Okay, not a personal email; I’ve never met Naomi, and am just one of thousands of fans who read her hilarious and informative (and potty mouth) blog and bow in awe at her ninja marketing awareness.
If you haven’t heard of Naomi yet, stick around the Blogosphere enough and you will. She’s sort of the Dean Witter of the blog- and small-biz-marketing set. In other words (and I’m dating myself here), when Naomi talks, people listen.
Ittybiz shit for free? Sign me up!
Naomi is famous for her anti-hype, “un-salesman-y” marketing strategies (along with her propensity for cussing), so when I got an email from her linking me to a page on her blog offering six previously unreleased recordings of telephone classes she gave for members of her SpeakEasy class (a class that’s now permanently closed), my ears perked up. (Or my eyes perked up? Not sure of the right metaphor here.)
That alone (the SpeakEasy recordings) might be worth the price of admission (depending on the admission price, of course).
The deal? Buy EITHER Johnny B. Truant and Lee Stranahan’s course Question the Rules, AND/OR either or both of Dave Navarro’s workshops Creating Products That Sell and Building A Responsive List. Then forward the invoice email to Naomi’s ninjas and –wham– you’ll get the SpeakEasy recordings.
As it happens, I’d just purchased Question the Rules, so I qualified for the SpeakEasy dealie already, but Naomi’s description of Dave’s workshops sounded right up my alley. Here I am, itching to create some “digital assets,” some “products” that can make me some passive income, and according to Naomi, Creating Products That Sell will teach me
“How to create residual income products that make money and aren’t lame”
Yep, pretty much what I’m looking for.
I hadn’t seen much of Dave’s stuff before buying these workshops, but I knew he had a solid reputation as The Launch Coach, and I knew (because Naomi said so in the aforementioned post) that “Dave is the one who helps ME [Naomi] make MY [Itty Biz] products, and I am rich and famous on the internet. That should be testimonial enough.”
But just in case that wasn’t testimonial enough, Naomi’s post went on:
Who it’s for:
People who need very clear, simple instructions
People who dig lists, checklists, exercises and so on.
People who like PDFs — this course is almost all written
People who are ready to MOVE. Dave does not pull punches and he doesn’t fluff.
Who it’s NOT for:
People who already know exactly what they’re going to sell
People who don’t learn well by reading
I was sold. And since I’d need a list (and a responsive one at that) to sell my products to, I went for the package deal.
And finally, the review
Understand that the purchase price for these two workshops was not an insignificant amount of money to me, so it represented quite a gamble.
The upshot: WOW! If you are looking for a comprehensive, step-by-step guide to making ebooks, audio recordings, video recordings, teleseminars, webinars, or even a few physical products, Dave’s got you covered.
From how to come up with ideas, to how to go about creating the products (step-by-step, remember?), to boosting sales, to getting money in your account THIS WEEK, Dave leaves no stone unturned.
The man clearly values thoroughness (though you will find the occasional typo or formatting weirdness), and will take you from zero to launch with minimum pain and stress. But don’t be fooled — you’ll have to put the work in. These are not get-rich-quick schemes. Quite the contrary; these are solid tools for your toolbox to (as Dave puts it) “get you started and get an ‘income snowball’ rolling and growing each month.”
I’m still working my way through Creating Products That Sell — it’s made up of five modules, plus a bonus module, each with several chapters. Something like two dozen in all. Honestly, I haven’t even started Building A Responsive List because I figure it makes sense to figure out my product path first, but I have every expectation that it will be as solid a workshop as Creating Products That Sell.
So, Melissa, where can I get these workshops?
I’m so glad you asked. It turns out that Naomi’s special SpeakEasy dealie was a rare opportunity to get your hands on Dave’s workshops. At the time of this writing, they aren’t anywhere to be found on his website; the offer I followed up on was part of Dave’s “soft launch” (which resulted in 400 sales for him — go Dave! — that’s why he’s The Launch Coach). Now, however, Dave is about to launch them formally.
The official launch is not until Thursday, May 27th, but pre-launch goodness starts Friday, May 21. Want in? Click here for details.
And the interview
If you’ve read this far and you want just a teensy bit more info, I’ve got a surprise for you. I managed to score an interview with The Launch Coach himself, who was kind enough to answer some questions about his soon-to-be-launched workshops. Read on:
Q: Dave, tell me about your Creating Products That Sell and Building A Responsive List workshops; what are they and what will people get from them?
A: The first workshop teaches you how to rapidly create high-quality, high-value products that your audience wants; the second teaches you how to build that audience and get them to look forward to buying from you on a regular basis.
Q: What kinds of people are these workshops aimed at?
A: Actually, I’m covering a good range here — I have step-by-step stuff for beginners who need the hand-holding as well as advanced strategies for product/list-building veterans. Basically, I wanted to cover how to rapidly get started and then give my best strategies for getting visible results fast. So, it’s valuable for any skill level but it’s really focused on information products (not physical products like clothes or toys).
Some of my happiest customers are artists, coaches and consultants because this material so so instantly applicable to growing their business.
Q: What kinds of products do you cover in Creating Products That Sell?
A: I cover how to make all kinds of products (and easy ways to make them high-quality) like PDFs, audios, videos, teleseminars, webinars, and a few variations on physical products.
Q: Do you have to be technologically savvy to benefit from these workshops?
A: Not at all — in fact, it’s step by step for a reason, to cover people who are savvy at what they do (their expertise) but may need to start from scratch tech-wise.
Q: What gave you the idea to create these workshops?
A: I listened to my audience after I released How to Launch The **** Out of Your Ebook and they told me via surveys that product creation and list-building was hard and scary and too complicated. That told me the market was ready for an easier solution that helped them get results fast.
Q: How did you learn all this stuff?
A: The unsexy truth is that I really purchased quite a lot of information products and took really good notes, then did what I could to improve upon the techniques I learned. Then I put it into practice and learned more about what worked and what didn’t.
Q: Did you have to push past any blocks in order to create your various courses and workshops? If so, what were your blocks, and how did you get past them?
A: My biggest obstacle is always worrying about the “giants” in the industry, like “how can I compare to them.” I have to remind myself that success doesn’t come from beating competitors, it comes from helping customers. So I just focus on the people I’m helping and it all works out.
Q: I heard that you recently quit your day job, and now focus full-time on your internet businesses. Congratulations! How are things going in your new entrepreneurial life? Is there anything that isn’t what you expected?
A: Getting the paperwork done (insurance, legal, etc.) takes a lot longer than I expected. I wish I’d paid people to research / file stuff for me instead of doing it myself. Lesson learned!
Q: Is there anything else that you think people would want to know?
A: The most important thing to succeeding online is to take consistent action. It’s like a snowball — you just keep rolling it bigger and bigger ’til your results are huge. Don’t go looking for the avalanche – work on that snowball. I spent 5 years trying to make an avalanche of success happen (it didn’t). I then spent working on that snowball and surprise, it worked.
For more information on Creating Products That Sell and Building A Responsive List, be sure to check out Dave’s pre-launch, which starts Friday.
*Disclosure: If you buy Creating Products That Sell, Building A Responsive List or Question the Rules, I’ll get some affiliate income, and will be forever grateful. If you don’t buy at all, or you buy through another link, I’ll never know, so don’t lose sleep over it.