One of my not-so-secret weapons is a powerhouse online business community called CoCommercial, which I honestly don’t think I could live without at this point.
It was started by Tara Gentile, and it’s gone through multiple iterations, and at this point, it’s really hit its stride. We have yet to see how it handles growth, but right now, as a member of the Leadership Circle, I feel like I’ve struck gold.
Anyway, the real value in CoCommercial is the community — the resource there is amazing — and Tara Gentile is kind of a small business genius. And one of the many gems I’ve gotten from Tara over the years is what she calls the Living Room Strategy.
In a nutshell, the idea behind the Living Room Strategy is to [Read more…]
