md.comINSIGHTS.png

Unleash Creativity, Drive Innovation

Insights, tools, and conversations on Creating the Impossible™—inside real work.

md.comINSIGHTS.png

Articles & Essays

When Creativity Feels Impossible (And Why We Do It Anyway)

  Hey there, innovation champions! These are trying times. I wrote the other day on LinkedIn about the cognitive dissonance of logging in to talk about business-as-usual while communities are being terrorized and traumatized by an armed force of untrained, violent men, and citizens are being executed in the streets while exercising their Constitutional rights. […]

Read More

The Innovation Cycle No One Talks about

  Hey there, innovation champions! Most leaders can tell you when innovation has stalled. What they struggle to see is when it’s about to stall—when the very systems that created breakthrough thinking have quietly calcified into comfortable routines that feel productive but have stopped producing anything new. I discovered this pattern not in a boardroom, […]

Read More

The Most Expensive Innovation Problem Nobody Talks About

  Hey there, innovation champions! Most innovation efforts don’t fail because teams lack ideas. They fail because smart, capable people are waiting for permission to be perfect—and by the time they feel ready, the moment has passed. I’ve watched this pattern stall product launches, kill momentum after conferences, and quietly drain the energy out of […]

Read More

Featured Talks & Videos

Melissa Dinwiddie Speaker Reel

&then Talk: Unlocking Leadership Through Art

Podcast Appearances

The Creative Sandbox: Turning the Impossible into Possible with Melissa Dinwiddie

How perfectionism differs from the pursuit of excellence

Unlock Hidden Creativity for Breakthroughs

bookk.png

The Creative Sandbox
Way™

The foundation of my work

on creativity and leadership. The Creative Sandbox Way™ is my first book and the foundation of the Create the Impossible™ framework.

In today's fast-paced tech world, the ability to innovate consistently is crucial. In this book, Melissa shares her unique Creative Sandbox Way™ approach, which helps leaders and teams harness the power of play to overcome creative blocks and fuel breakthrough innovations. Her practical yet transformative strategies will inspire anyone to tap into their innate creativity and build a culture of innovation, even under tight deadlines and high-pressure environments.

Whether you're leading a startup or managing teams in a Fortune 100 company,

The Creative Sandbox Way™ provides

the tools you need to Create the Impossible™

and stay ahead in the innovation race.

The Create the Impossible™ Framework

md.comHOME-Jenthill1.png
ones.png

Encourage your teams to embrace play as a crucial element of creativity and innovation

two.png

Foster an environment where imperfection is welcomed, allowing for experimentation and discovery.

three.png

Cultivate a culture of rapid learning and continuous improvement from every experience.

md.comINSIGHT-removebg-preview.png

Take the first step towards transforming
your team into an innovation powerhouse.

Book your free Innovation Strategy Session

Not ready to talk? Start by assessing your organization’s readiness:

md.comHOME-Jenthill5-1.png

Start with a Quick Diagnostic

Discover how ready your organization is to Create the Impossible™ with our free Innovation Culture Assessment. In just 10 minutes you’ll:

  • Identify your team's innovation strengths and weaknesses
  • Gain insights into key areas for improvement
  • Receive tailored recommendations to boost creativity and problem-solving

Let’s Connect

Don’t show this message again.

Would You Like Some Cookies?

We use cookies to customize your experience, to improve the content we deliver to you, and sometimes to show you relevant advertising on social networking sites like Facebook or Instagram. If you continue to use this site we will assume that you give your consent to our cookie use. (Click the X in the upper right corner to close this notice.)

Read our Privacy Policy