Note: For the fullest experience, I recommend listening to the podcast, as the audio version always contains additional comments and tangents not found in the blog post version.
I was at a friend’s son’s bar mitzvah on Saturday, and at the luncheon after the service I sat across from another friend I hadn’t seen in ages. She wanted to know what I’ve been up to since we last spoke, so I explained that I started a consultancy that helps teams and organizations cultivate cultures of creativity, so they can become hotbeds of innovation.
She was surprised that such a niche existed. “Don’t companies just hire innovative people?” she asked. “Why would they need to cultivate a culture of creativity?”
It sounds like a reasonable enough question, but if we take a moment to unpack it, it’s based on flawed logic. But not uncommon logic.
Embedded in this question is one of the biggest challenges I face as a creativity instigator: the belief that [Read more…]
Mike Ganino is a culture + storytelling expert who helps executives, teams, and thought leaders communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a Top 30 Culture Speaker by Global Guru.
