Blog - Melissa Dinwiddie | Create the Impossible™ | Innovation Keynote Speaker & Consultant -

The Neuroscience of Play: Why Fun Drives Innovation

Click to watch (09:56) or scroll down to read Hey there, innovation champions! Picture this: I’m watching a room full of senior tech leaders at Meta engage in what looks like a kindergarten game. They’re passing an imaginary ball around, making whooshing sounds and giggling like kids. Now here’s what fascinates me –

From Second Place to Center Stage: Innovation Lessons from 2024

Click to watch (10:34) or scroll down to read Hey there, innovation champions! Remember that old saying about how to make God laugh? Make plans. Well, looking back at 2024, I can’t help but laugh at how my biggest breakthroughs came from

Beyond Resolutions: How Innovative Leaders Create Real Change

Click to watch (08:21) or scroll down to read Hey there, innovation champions! It’s that time of year when everyone’s talking about their grand resolutions and ambitious plans for change. But let me share a story that might change how you think about transformation. Back in 2011, I made what seemed like an embarrassingly small commitment: […]

Merry Creativity: How the Holiday Spirit Can Transform Your Innovation Practice

Click to watch (04:13) or scroll down to read Hey there, innovation champions! As we wrap up another year of creating the impossible, I’ve been thinking about how the holiday season perfectly embodies the spirit of innovation. Think about it: What’s more creative than figuring out how to fit

Embracing AI as a Creative Partner

Click to watch (09:36) or scroll down to read Hey there, innovation champions! You might think, since I help companies unlock innovation, that I’m an early adopter of every new technology. In fact, I’m often slow to jump on the bandwagon. When ChatGPT came out, it took me over a year before I really dove in. […]

The Unexpected Innovation in Your Morning Routine

Click to watch (09:38) or scroll down to read Hey there, innovation champions! What if I told you that one of my most innovative breakthroughs started with me being too lazy to get out of bed? It’s true. And there’s a powerful lesson here for any tech leader looking to

Innovation Lessons from Middle School Improv: What Tech Leaders Can Learn from Kids Who Create the Impossible™

Click to watch (7:29) or scroll down to read Hey there, innovation champions! Picture this: It’s 3:20 PM on a Tuesday, and I’m watching a group of fourth and fifth graders fearlessly dive into an improv game called “I Am A Tree.” One student steps forward,

Nurturing Creativity in the Tech Innovation Ecosystem

Click to watch (13:49) or scroll down to read Hey there, innovation champions! Let me tell you a story that keeps me up at night. It’s about a company that used to be

Unconventional Leadership Lessons from the Art Room

Click to watch (12:46) or scroll down to read Hey there, innovation champions! What do art supplies have to do

The Art of Resilience: Lessons from Creative Processes

Click to watch (13:34) or scroll down to read Hey there, innovation champions! Ever notice how some teams seem to bounce back from setbacks stronger than ever, while others get stuck in a spiral of frustration? The secret to that resilience might surprise you. It’s not about having

The LEGO® Lesson: How to Communicate Your Ideas for Maximum Impact

Click to watch (9:34) or scroll down to read Hey there, innovation champions! Today, I want to share a personal story that taught me a crucial lesson about communicating ideas effectively. It’s a tale of two phone calls that changed my approach to pitching innovative concepts, and I think it’ll resonate with many of you who are […]

Decoding Innovation: The Create the Impossible™ Framework

Click to watch (06:51) or scroll down to read Hey there, innovation champions! Have you ever wondered why some teams consistently produce groundbreaking innovations while others struggle to think outside the box? The secret might surprise you. Today, I’m excited to take you on a deep dive into the Create the Impossible™ Framework – a powerful […]

The Communication-Innovation Link: Unlocking Your Team’s Creative Potential

Click to watch (08:16) or scroll down to read Hey there, innovation champions! I’m bubbling over with excitement to share some game-changing insights with you. I’ve just wrapped up creating a brand new course that’s all about driving change through powerful communication. And let me tell you, it’s been quite the journey! Now, I can’t […]

The Creativity Misconception: Overcoming the ‘Not Creative’ Lie

Click to watch (11:47) Or scroll down to read Hey there, innovation champions! Today I want to talk about “The Creativity Misconception” – it’s a phenomenon I’ve observed in tech companies and teams everywhere that’s holding back innovation. It’s a big fat lie that’s probably lurking in your organization right now.

The Innovation Ecosystem: Nurturing Creativity in Tech

Click to watch (10:51) Or scroll down to read Hey there, innovation champions! Today we’re diving into a topic that’s close to my heart: creating an ecosystem where creativity and innovation can flourish in tech companies. Picture this: You’ve assembled a dream team of brilliant minds. You’ve got the latest tools, the fanciest office space, […]

Innovation Insights: Where Play Powers Breakthroughs

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