Hey there, innovation champions!
The CEO of PMI San Francisco Bay Area had a problem. Her members—project managers who pride themselves on precision, process, and predictability—were facing an uncertain future with AI.
Would AI take their jobs? How could they position themselves as strategic partners rather than task executors? And most pressingly: how do you prepare people for a future you can’t predict?
“I want people to think differently,” she told me in our discovery call. “The future is unknown and evolving. Instead of adapting, how do you adapt first and lead from there?”
Here’s what she wasn’t asking for: a motivational speech about embracing change. What she needed was practical—a way to help analytical minds access skills they didn’t know they had.
The Buffet Line Confession
“You know, I never thought of myself as creative.”
The project manager standing next to me in the buffet line at PMI’s Professional Development Day said it matter-of-factly, like he was commenting on the weather. He wasn’t apologizing or making excuses. He was simply stating what he believed to be true about himself.
When I poll audiences during my Creating the Impossible keynote, I ask how many people have ever thought of themselves as “not creative.” Invariably, the entire room raises their hands. Every single person.
This may be especially true of analytical, technical types trained to focus on precision and process. But here’s what surprises people: I spent my college and grad school years believing I was a “non-creative person.” Even now, after decades of making my living as an artist and creativity instigator, those self-doubt gremlins still show up.
That’s how strong the cultural programming is that tells us creativity belongs to other people, not us.
What Happened When We Gave AI Superpowers to Everyday Objects
Earlier that morning, I divided the 125 project and program managers into small groups. Each team imagined that they received an everyday household object—a shoe, a paperclip, an umbrella—magically endowed with AI superpowers.
Not just regular AI. Superhero AI.
AI shoes that could walk in other people’s footsteps. Paperclips that could hold teams together, not just papers. Umbrellas that could shield teams from scope creep, not just raindrops.
Their task: come up with as many ways as possible that their magical AI assistant could make their lives as project managers easier, more efficient, or more fun. They had just a few minutes.
Honestly, I wasn’t sure how it would land. Would this group of technical professionals rebel against an activity that required imagination? Would they cross their arms and wait for something more “practical”?
Quite the opposite.
Within seconds, the room erupted. Groups were laughing, building on each other’s ideas with “yes, and” energy, channeling their inner improv instincts. Ideas flew fast. The creativity was electric.
The Shift That Changes Everything
In the debrief afterwards, the energy in the room had fundamentally changed. Participants noted how the collaborative mindset actually accelerated idea generation, and how the playful approach made creativity feel accessible rather than intimidating.
But here’s what the comments and Recommendations I received on LinkedIn revealed about the real transformation:
“She reminded us that creativity is not fluff but a true leadership capability,” wrote one senior project manager.
Another noted: “Innovation and leadership aren’t just about systems and tools but also about play, trust, and creativity.”
This is the shift that changes everything for analytical teams facing an AI-driven future.
Because here’s what the PMI CEO understood: the technical skills that made project managers valuable in the past—managing timelines, coordinating resources, tracking dependencies—are exactly the skills AI will handle increasingly well. The skills that will differentiate humans are the ones that can’t be automated: creative problem-solving, cross-functional collaboration, adaptive thinking in uncertain conditions.
These aren’t soft skills. They’re strategic capabilities that determine whether your next initiative succeeds or stalls.
Why Technical Teams Actually Have an Advantage
Here’s the counterintuitive truth I’ve observed working with teams at Google, Meta, Salesforce, and other analytical organizations: technical teams often innovate better than “creative types” when given the right framework.
Why? Because they already have the discipline, systems-thinking, and attention to detail that creative work requires. What they’re missing isn’t capability—it’s permission and practice.
The reframing exercise we did at PMI works because it provides structure (you have constraints: this specific object, this specific superpower, this specific time limit) while creating psychological safety (it’s playful, low-stakes, everyone’s doing it together).
That combination—structure plus safety—is what allows analytical minds to access creative problem-solving without feeling like they’re being asked to suddenly become “creative people.”
They don’t need to become someone else. They need to recognize what they already have.
What This Means for Your Next Innovation Initiative
If you’re leading a team that needs to think differently—whether that’s adapting to AI, solving complex technical challenges, or breaking through innovation plateaus—the traditional approach of bringing in “creativity experts” to inspire your people often backfires.
Analytical minds don’t need inspiration. They need practical frameworks that help them systematically access capabilities they didn’t know they had.
This is why past innovation initiatives haven’t stuck. It’s not that your people can’t innovate. It’s that they’ve been told innovation requires them to fundamentally change who they are.
The project manager from the buffet line? By the end of the session, he was discovering that creativity had been there all along. Not in spite of his analytical training, but enhanced by it.
Your Next Move
If you’re curious about what systematic, practical innovation looks like for analytical teams—and how to build these capabilities without the fluff—I’ve created a preview of my forthcoming book, Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What’s Next.

The preview includes the framework I use with technical teams to help them access creative problem-solving in 90 minutes, not months.
Download your free preview here
And if you’re planning a conference or professional development day where your members need practical tools for thriving in an AI-driven future, send me a message. I’d be glad to explore whether this approach might work for your event.
Next week: I’m sharing the 90-minute innovation framework that works when you don’t have time for day-long workshops. Plus, why micro-experiments beat massive transformation initiatives—and how to implement your first one in 15 minutes.










